Business and executive coaching is at an all-time high. The luxury of the internet has made exceptionally easier for coaches to run their business from outside an office. There are many types of coaches but business and executive coaches are being used by the elite. More and more, CEO’s and different roles of major companies are needing the guidance of a coach. Between the pressures of the job and needing to fine tune one aspect of your job to increase revenue for their company. They sometimes need more of the emotional guidance to get their job done efficiently. Coaches are desperately needed. Here are some key factors on making your coaching business boom.
1. Invest in yourself. Being a business coach not only requires you to give your client everything you’ve got, but also making sure you spend time investing in your knowledge. It’s imperative business coaches stay up on the latest trends and business models of their trade. Not having the most up to date data can hurt a coach when trying to get results for their clients with outdated information. Investing in your knowledge is investing in your future clients.
2. Listen to your client. Coaches fall short on this one. Most are great at coaching and advising on certain things but lack the patience to stop and really listen to the client’s needs and desires. Sometimes coaches are so eager to jump in and advise, they totally miss that the client has been trying to tell them the problem all along. This can be an emotionally hurdle the client may need to face about themselves, or something within the business that just needs some tweaking. It can make your job so much easier just by really listening to your client. It’s a simple yet highly effective.
3. Be Honest. Clients want your opinion, this is exactly why they hired you. Don’t be a “yes m’am or yes sir” to everything. You need to give advice when it is required and give support when it’s needed. Clients can tell when you’re not being completely upfront or just saying what they think you want to hear. If they wanted that, they could have called a friend. The coaches job is to be an unbiased source of support and guidance. Remain honest and you will build a trusting rapport with your clients.
4. Love of teaching others. This separates you from being just a coach to mentor. What’s the difference? A mentor is a leader that truly wants the best for you and is a trusted adviser. If you can teach people skills well and enjoy doing, then you have officially become a mentor.
By following these basic guidelines, it well help you interact with your client more smoothly and form deeper connections. Try following these simple principles in your own coaching business and see how it will positively impact your business. Remember that all businesses are run by people, and it really comes down to being able to coach a person’s problems first in order to help their business problem secondary.
